How to style with our Matte Pomade – Medium Hold | Medium Shine. One of our Brand Ambassadors will walk you through on how to use our Gel Pomade for one of many styles. This Pomade is a classic, offering a medium-strong hold that gives you all day hold and well into the after hours. This gel pomade with wax characteristics, allows you to wear it casual or clean-cut. Great for pomps, under-cuts and side-parts. Rinses out in one wash. Instructions: Instructions: With Dry hair, scoop out a fingers worth of product and thoroughly warm up with your hands until soft. Apply this fresh scented pomade to your hair for that hard-part comb-over or slick it back to complete your undercut. Add water to thin out the hold.